RESEARCH ON STRENGTHENING TOURISTS’ ATTACHMENT STRATEGY IN BEIJING SCENIC AREA
Journal: Advanced Management Science (AMS)
Author: Rui Song*, Nolan L. Guillao, Shicui Sheng
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
The pursuit of high-quality destination experience is the core appeal of tourists. Maintaining a high level of tourist satisfaction and tourist loyalty is an important strategy for destinations to gain sustainable competitive advantage after analyzing the data based on a large number of questionnaires about Beijing scenic spots; this paper puts forward the corresponding strategies on how to improve the tourists’ degree of local attachment. We analyze and elaborate from the aspects of local dependence, local identity, social connection and emotional connection.