ANALYSIS POSITIONING MANAGEMENT OF INTERNATIONAL FILM FESTIVALS
BASED ON PIERRE BOURDIEU’S THEORY
Journal: Advanced Management Science (AMS)
Author: Simeng Zhu#, Yizhou Zeng#, Valliappan Raju*
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
The International Film Festival, as a grand event showcasing the artistic and technological achievements of films, is characterized by its global radiance, grand scale and profound cultural significance. With the continuous development of the film industry in the world, the influence of the International Film Festival as the “window of the world’s film” is becoming more and more profound. In order to meet the opportunities and challenges of globalization, International Film Festivals need to seek their own unique positioning on the basis of continuous exploration and comparison, so as to form an advantageous resource. This paper intends to introduce Bourdieu P’s concept of “capital”, and from the perspective of capital conversion, analyze the characteristic positioning of the International Film Festivals, so as to explore a differentiated development path for the International Film Festivals, especially emerging International Film Festivals.