A Review of Dynamic Pricing of Strategic Consumers
Journal: Advanced Management Science (AMS)
Author: Yi-Jie Yao, Hong Liu
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
With the development of network technology, the speed and cost of information obtained by consumers are declining continuously. The asymmetry of information asymmetry between consumers and manufacturers is becoming more and more, and the increase of shopping experience, consumers’ It is necessary to study the dynamic pricing of strategic consumers because of the expectation that the strategic consumption behavior has become the problem that the manufacturers have to face the problem. This paper summarizes the research results of strategic consumption behavior both at home and abroad, and puts forward the future research direction according to the existing achievements, hoping to provide some reference value for the future research on strategy consumers.