The paper introduces the consumer choice behavior requirements model based on the analysis of consumer behavior and manufacturers marketing strategy for distinguishing the types of consumers. At the same time, it gives the analysis strategy of the consumer behavior for manufacturers’ pricing, quality, and the influence of the inventory decision, and it is further to expand consumer behavior selection decisions to supply chain management. The research uses consumer behavior selection to verify the result of the supply chain on the wholesale price of a commodity, repurchase, profit sharing, quantity discounts, sales is harmonious, which is also reflect the entire supply chain performance better information sharing and coordination effectiveness of contract.
