THE INNOVATION PATH OF ENTERPRISE MARKETING MANAGEMENT
Journal: Advanced Management Science (AMS)
Author: Richard Willson
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Marketing needs to make strategic adjustments to different market environments. Only in this way can it ensure that consumers’ practical needs are met and corresponding marketing goals are achieved. The article advocates examining the marketing management of enterprises from an innovative perspective, summarizes the shortcomings and deficiencies in corporate marketing management, and encourages to actively implement innovations in corporate marketing management models.