In today’s social environment, the green ecological concept has a significant impact on consumer choices. Visual communication mainly involves the use of computer technology to process design elements such as images and colors, with the aim of disseminating visual information and ideological concepts. Taking the ecological environment as a starting point, this paper focuses on the key elements of visual communication design and explores the practical way of brand design. Following the basic principles of an ecological approach, it promotes the innovative integration of green design and brand image from the perspectives of natural packaging materials, sustainable production techniques, and simplified visual presentation. In the process of brand development, the importance of balancing aesthetic value and environmental sustainability is becoming more prominent, which is also an inevitable trend in social development. By making visual communication design more in line with the psychological needs of consumers and appealing to a wider audience, it aims to facilitate the integration of green concepts, brand design, and visual communication design at three levels.